Selling with Willows Realty Group.
This page explains how Keith Williams and Lisa C. Follows price, prepare, and market a home like 170 Hwy 7A, and what you can expect when you list with them. It is written from the way they actually work, not a generic checklist.
A recent result · 170 Hwy 7A, Janetville
Sold in three days at full asking price, with the closing date the sellers wanted.
How we work
The three pillars of every listing we take.
These are the same moves that sold 170 Hwy 7A in three days at full asking price, applied to every property the team represents.
Pricing that starts with the numbers
We spend considerable time studying the data before a list price is ever set: comparable sales in the area, recent market conditions, and the property's own strengths. The goal is the sweet spot between attracting buyers and protecting your investment, not a number that forces a price reduction later.
Staging that lets buyers see themselves
A home shows best when it looks lived-in but not lived-on. We stage deliberately, declutter what distracts, and make sure each room tells a visitor what it is for. The 170 Hwy 7A sale proved the point: a carefully prepared home drew a full-price offer in three days.
Professional photography and video
Buyers scroll before they visit, so the first impression is a screen. We invest in professional photography and video, and make deliberate choices about what to show and what to leave out. On 170 Hwy 7A we even passed on drone photography, because it would have drawn attention away from the home's strengths.
Custom marketing
Marketing that answers a buyer's real questions.
A listing is more than a photo set and a price. Features like an income-generating solar contract, a workshop layout, or a commute story are only valuable if buyers understand them, so we build the explanation in: a dedicated listing site, a full photo gallery, a video walkthrough, and honest written guides on the things buyers keep asking about.
The notebook posts written around 170 Hwy 7A became part of its marketing. What the microFIT contract meant, why workshop buyers care about garage depth and rear access, and what the Hwy 7A commute actually costs are all answered before a buyer ever picks up the phone, and that preparation is a big part of why the property found its buyer in three days.
Your seller's team
Keith Williams & Lisa C. Follows
The experience behind the result
Partnerships that show up in the numbers.
Keith has spent 29 years building a reputation for trust, results, and lasting client relationships across Durham Region. Before real estate he founded and grew a national distribution business, which shaped the instincts he brings to every transaction. Lisa's corporate career spans consulting, research, and innovation, and she pairs that strategic depth with hands-on client care.
Together they hold some of the industry's most demanding credentials, including Master Certified Negotiation Expert (MCNE), Certified Luxury Home Marketing Specialist (CLHMS), and Accredited Real Estate Negotiator, along with RE/MAX Hall of Fame, RE/MAX Lifetime Achievement, and Royal LePage Ruby Award recognition, plus multiple Reader's Choice and Top Choice Awards.
- Master Certified Negotiation Expert (MCNE)
- Seniors Real Estate Specialist (SRES)
- Accredited Buyer's Representative (ABR)
- Certified Luxury Home Marketing Specialist (CLHMS)
Thinking about selling?
The first conversation is free, and so is the opinion.
Tell Keith and Lisa what you are considering, and they will walk you through what a listing would look like: the pricing analysis, the preparation, and the plan, with no obligation attached.